Flaws in the Faith Film Industry
It's my belief that we serve the master and creator of the universe. The most creative being ever to exist. Our creativity should be of the highest quality. And with the light, we should be reaching people bigger and better. People should be looking at our stories and asking how they can get more. And unfortunately, that's just not the case.
But I have the right to…..
Okay, let me start here by saying that I hate confrontation. For most of the election season, I kept quiet on all topics. I tend to shy away from debate. Maybe I’m a people pleaser. Maybe I am just not strong enough on the debate side. I really don’t know. I just know that I usually shrink back into the corner on all things politics/debate/controversy. There’s been a real uptick in people who are involved in politics and registering their opinions. Social media has given everyone a platform to say what they like and believe. In many ways, this is a good thing. It’s given people a voice. But the…
Not your typical Damsel….
I hate selling things. I really, really do. Most people think that marketing and publicity are all sales, but they really aren’t. Marketing is about a message and a brand and it hopefully HELPS sales, but it’s definitely not sales. Talking people into spending money on something is one of my least favorite things to do. Over the holidays, I came across a company that snagged my attention. Damsel in Defense. Don’t you just LOVE that name? As someone who has worked extensively in human trafficking, I was instantly engaged. When I went to the page and saw the products, I was even further drawn in. Their marketing was on point…
Can you be too careful? Um…no. Not in this business.
This started out as a Facebook post, but it grew and grew to the point that I realized it would be better handled as a blog entry/article. So here you go! Over the weekend, a close friend of my family texted me to ask me about a potential agent that had reached out to her via Facebook. This girl is like a daughter to me and she knows how much I care about her, so protective mode kicked in. Where did you hear of this guy? Who recommended him? What’s he offering? The answers were a bit murky. All she had for me was his name, a link to his…
The Dangers of Comparison Marketing (From Beyond The Buzz Marketing)
Are you concentrating on your own goals or working on someone else’s? One of the most common issues that I encounter when consulting in business or mentoring on a personal basis is comparison. It also happens to be one of the most detrimental things we can deal with in our lives. The internet has created a ripe field for comparing our lives and businesses with others and when that happens, we always come out lacking. Most of the time, it’s apples and oranges. Even in business. I encourage people to keep an eye on what competitors are doing and to even check out other websites and blogs that they enjoy…
Facebook Official Page: Can it replace a website for your company?
Recently I had a client mention to me that they had no interest in developing their own website for their company. The reasoning behind this was that they have a Facebook Official Page and that, in their mind, served their purpose. After all, it’s got their logo/branding on it, they interact daily with their customers, and the biggest reason; it’s cheap. Though I understand all of those points (and trust me – they are valid), when you weigh out the pros and cons, it just doesn’t add up. Here are a few things to consider.