About

Lori Twichell is a screenwriter, marketer, publicist, and theatrical distribution consultant with a career spanning radio, film, television, publishing, and live special event marketing.

She began her professional career at a small, local radio station in Western Pennsylvania where she used her dual degrees in writing to create commercials for sponsors and advertisers. Eventually she moved to on-air talent and took on the title of  Promotions Director at a larger metropolitan station. Known for her innovative, audience driven campaigns and promotions, her work earned her national recognition and helped her build partnerships with major brands while creating a reputation for creative strategy and execution.

Lori transitioned from radio into film publicity while working on the original Left Behind feature film. Initially brought on as a volunteer, she quickly outperformed the agency hired to manage radio promotions and was promoted to a full time role at the company. She went on to manage grassroots publicity, giveaways, and promotional campaigns across more than 2,500 radio stations nationwide. With these efforts, Lori pioneered engagement driven marketing well before social media became the industry standard.

Her background as a writer led her into long form storytelling, including serving as one of the head writers for the internationally syndicated audio drama Down Gilead Lane, which aired weekly on thousands of stations worldwide. Over multiple seasons, she collaborated with other writers to produce serialized, character driven stories for family audiences.

In 2006, Lori founded Beyond the Buzz Marketing, where she has led promotional and marketing campaigns for major corporations, networks, and television properties, including Nike, Lifetime, The CW, ABC Family, and multiple NBC television shows. Through her ownership of two influential book review platforms, she became a recognized pioneer in both mainstream and specialty publishing markets. Bestselling authors such as Nora Roberts, Sophie Kinsella, and Ted Dekker have sought out her reviews and endorsements.

Her work in publishing naturally expanded into adaptation, where she developed a specialty in translating novels into screenplays for film and television. Lori has become well known for guiding creators through the often difficult transition from page to screen with clarity, structure, and respect for the original material while also working within budget and story needs for the screen.

In 2014, she wrote and developed the original feature film A Horse Tale, which was distributed by Lionsgate and received hundreds of positive audience reviews across major streaming platforms.

Shortly after completing the film, Lori was diagnosed with a rare form of cancer that required extensive surgery, chemotherapy, and radiation. Over the course of more than a year of treatment and rehabilitation, she lost the ability to speak and eat, with doctors uncertain whether she would ever return to professional communication work. 

Her first role post-recovery involved managing group ticket sales for a top box office theatrical release, a position that required extensive daily phone work. No one she spoke with ever knew that only a few months earlier, she’d been unable to speak a word.  Since then, Lori has overseen group sales and audience engagement strategies for dozens of national theatrical releases and now travels to teach and speak on screenwriting, marketing, publishing, and resilience in creative careers.

Lori has also worked in television development and distribution, including helping to create and launch an original series focused on the lives of military families. Her long standing volunteer work supporting service members and their families has led to collaborations with major studios, networks, and entertainment organizations, as well as coverage in national publications.

In recent years, Lori expanded into theatrical distribution consulting, managing national releases and also helping independent filmmakers navigate evolving exhibition models. Through partnerships with independent theater chains, she has developed innovative, community focused release strategies that combine red carpet premieres, special screenings, and market specific outreach that engages audiences in new, creative ways. This approach offers filmmakers practical tools to succeed outside the traditional studio system.

Lori continues to work across the entertainment landscape, focused on elevating storytelling, strengthening audience connection, and creating meaningful experiences for both creators and viewers.