Behind the Scenes vs. Highlight Reel…How Do You Compare?
“Commit your work to the Lord, and your plans will be established.” Proverbs 16:3 This week I posted an article about the dangers of comparison marketing. When you’re looking at someone else’s company or marketing plan and trying to replicate what they’ve done, it will only create frustration. Their plan isn’t yours and it’s not designed for your business. I experience this more often on a personal level. Women in particular, tend to look at other people and compare their lives to others. I know many women who are extremely candid when they do this. Walking into a room or a situation, often women will ‘size up’ the rest of the…
Facebook Official Page: Can it replace a website for your company?
Recently I had a client mention to me that they had no interest in developing their own website for their company. The reasoning behind this was that they have a Facebook Official Page and that, in their mind, served their purpose. After all, it’s got their logo/branding on it, they interact daily with their customers, and the biggest reason; it’s cheap. Though I understand all of those points (and trust me – they are valid), when you weigh out the pros and cons, it just doesn’t add up. Here are a few things to consider.
Facebook Newsflash: You’re not the Customer
If you use Facebook, you’ve probably noticed that you’re often in a race with the site to make sure your privacy settings remain private. It seems like a constant battle to update, make sure you’ve got all the settings the way they need to be… It can sort of feel like that moment when you’re checking to make sure your skirt isn’t accidentally tucked in your waistband? C’mon ladies – we’ve all had that moment right? Just me? *blush* Okay – let’s move on then. There’s a good reason for that. When it comes to Facebook, you aren’t the customer. You’re not the client. Or the consumer. In this instance,…
Facebook Privacy – the Graph App and other things you need to know.
*Note: This post originally appeared at Beyond the Buzz Marketing. This morning a friend posted a Facebook Privacy warning with the very dire words “I WILL HAVE TO DELTE” you in the post. Of course, this made me wonder what I would need to do now to maintain a friendship but more importantly, to maintain my own security on the popular social networking site. Her warning went like this: WARNING!!! FACEBOOK HAS CHANGED THEIR PRIVACY SETTINGS ONCE MORE!!! DUE TO THE NEW “GRAPH APP” ANYONE ON FACEBOOK (INCLUDING OTHER COUNTRIES) CAN SEE YOUR PICTURES, LIKES, AND COMMENTS. The next 2 weeks I will be posting this, and please once you…
Did you know Facebook has ____________________?
Facebook is an ever changing entity. It seems that just at the point most of us get comfortable with the changes they’ve made, they are at it again. I know that this is a frustration point for many people – myself included. So how can you keep up on what’s happening at Facebook and make sure that your account is as up to date as possible? Did you know that Facebook has a variety of official pages and groups that anyone can join to keep up with the latest updates and news? There’s even several that allow you to vote on prospective changes!