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Behind the Scenes vs. Highlight Reel…How Do You Compare?
“Commit your work to the Lord, and your plans will be established.” Proverbs 16:3 This week I posted an article about the dangers of comparison marketing. When you’re looking at someone else’s company or marketing plan and trying to replicate what they’ve done, it will only create frustration. Their plan isn’t yours and it’s not designed for your business. I experience this more often on a personal level. Women in particular, tend to look at other people and compare their lives to others. I know many women who are extremely candid when they do this. Walking into a room or a situation, often women will ‘size up’ the rest of the…