• Beyond the Buzz

    Faux Marketing Firms.

    *Note: This article originally appeared at Beyond the Buzz Marketing. There are a lot of people out there who have started social media companies and branded themselves as marketing companies. The same also goes for web design and graphic firms. Because logos, websites and print materials are so integral to the foundation of marketing, they have claimed the title of ‘marketers’ or ‘professionals in marketing.’ But there’s a big difference in those two things. Someone who puts together graphics can tell you a great deal about what the general public sees when they come to a website or what will be attractive in terms of logo and design for the…

  • Beyond the Buzz

    Do you have Klout?

    Note: This article originally appeared at Beyond the Buzz Marketing. You may have heard a lot of buzz lately about a new site that supposedly measures your influence and reach on the internet. It’s called Klout. I first heard about it from a client and dissuaded them from signing up since they needed to do it via Facebook or Twitter. (I have issues with giving all of these applications all of my friends information, my pictures…all that stuff. You may have heard me mention this a few times via Christian Work At Home Mom Radio with Jill Hart.)  Shortly thereafter though, I started seeing a lot of people on my…